Avianca, the second oldest airline in the world, was going through a difficult time as its perception in Latin America and Colombia was not the best. Complaints and attacks on the brand were becoming more frequent. We needed to change that perception, which is why Todos Dando Todo was born, a campaign aimed at restoring confidence in the brand among travelers through its employees. Every day, they make it possible for thousands of flights to take off and land, bringing the sky closer to millions of travelers.
